environment: corporate irresponsibility denialists media irresponsibility
by Warren
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Year 3, Month 12, Day 15: Uh Wugga Wug Uh Wugga Wug Uh Wugga Wug Uh Wugga!
The Tallahassee Democrat runs a column from Cynthia Tucker, who thinks, “Weathermen need to understand climate change.” Uh-huh. Here you go:
Here in Atlanta, we’ve had a string of days in which the temperature has hovered around 70 degrees — more representative of late spring than late autumn. The balmy weather has left me in a funk.
Sure, I’ve enjoyed the chance to put my toddler on the back of my bike and take her out for a ride. Yes, it was pleasant to don a short-sleeved shirt to put up my outdoor Christmas lights. Of course, I like the long chats with my neighbors, who walk their dogs at a leisurely pace instead of rushing to get out of the chill.
But I fear the unseasonable temperatures are a harbinger of a slow-moving disaster — a serious threat to my child’s future. What will it take to get people focused on the crisis of climate change?
It would certainly help if TV weather forecasters at least noted the possibility of a link between the un-December-like weather and disastrous global warming. They are popular figures who are embraced by their local viewers as climate authorities. If they helped the public understand the dangers of global warming, the voters, in turn, would demand solutions from their elected officials.
I wonder. Sent December 9:
As a prime source of information about what to expect, television meteorologists have positions of heightened power. So it’s particularly troubling to realize that the talking heads on the tube are disproportionately prone to denying the straightforward (and quite scary) scientific consensus on climate change. Part of this disconnect lies in the simple fact that climatology and meteorology are two very distinct disciplines; one is concerned with whole systems, the other with local effects.
But there’s a more prosaic reason. The roots of climate-change denialism in our mass media lie smack dab in the root of all evil; television costs money, and fossil fuel corporations have more of it than any other economic actor in twenty-first century civilization. Upton Sinclair could have been talking about our broadcast weathermen when he said, “It is difficult to get a man to understand something, when his salary depends upon his not understanding it.”
Warren Senders
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